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    • Nielsen Adds More Smart TV Viewing Data to Its TV Analytics Platform

    April 05, 2018 0
    Nielsen is taking the next step to deliver TV viewing data at scale, as it happens: The media measurement company announced the relaunch of its real-time viewership analytics platform Grabix Thursday, which now makes use of data gathered by millions of smart TVs. Nielsen Grabix combines Nielsen ratings with real-time viewing data gathered by smart […]

    from Variety https://ift.tt/2GDYptS
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