Nielsen Adds More Smart TV Viewing Data to Its TV Analytics Platform

Nielsen is taking the next step to deliver TV viewing data at scale, as it happens: The media measurement company announced the relaunch of its real-time viewership analytics platform Grabix Thursday, which now makes use of data gathered by millions of smart TVs. Nielsen Grabix combines Nielsen ratings with real-time viewing data gathered by smart […]

from Variety https://ift.tt/2GDYptS