‘How Do You Speak Your Brand Voice in Chinese?’ Advice From Wieden + Kennedy Shanghai

Fargo-Fx.com : Hey there are you Looking of the Things Regarding to "‘How Do You Speak Your Brand Voice in Chinese?’ Advice From Wieden + Kennedy Shanghai" ? then you are at the right place, we Frago-Fx have published the best Article especially for you.LONDON--When a global marketer first comes to China, the temptation can be to try so hard to "fit in," the brand ends up looking even more like an outsider. "A lot of Western brands came in like, 'Hey, I'm part of you!' So they're trying to be Chinese," says Vivian Yong, executive creative director of... Did you like this awesome Article then do share it with your friends and family!

//
from Adweek Feed